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Showing posts with label TF2 Marketing. Show all posts
Showing posts with label TF2 Marketing. Show all posts

Transformers Linkfest

More links to more Transformers related galleries and news of note.

Transformers USB Thumb Drive
From Paramount Digital Entertainment, a limited edition run of 20,000 4GB USB drives in the Autobot logo shape that comes with own unique ID number and a copy of Transformers: Revenge of the Fallen on it. The price is about 20 pounds and appears to be a UK exclusive, released as part of the promotion for the November 30th home video release of the movie in the country. If in that area, click here to order. Thanks to Kaly for the link.

Premium Ironhide Custom
Link to a gallery of a fantastic custom paint job of Ironhide using the 2007 toy as the base. Thanks to Shane for the link.

Bumblebee, Soundwave 2-pack Packaging (sort of)
If you’re interested, a look at the packaging for Battlefield Bumblebee and Infiltration Soundwave. Both repaints of the deluxe toys, Bumblebee looks about the same as the cannon one while Soundwave has a red and blue color scheme of sorts. It is believed this packaging is not US bound.

Transformers 25th Anniversary Memorial Stamp Set
From Nikkon Broadcast is a stamp and trading card set. It includes 10 stamps, 50 JYP ($.55), five trading cards and special edition portfolio. It is for the Japan market only.

Transformers Encore #19
Tomy Takara has officially announced the release of Big Mission Cassettes Volume 3 for later this month for around $47. Japan only release, it will include Rumble, Frenzy, Laserbeak, and Overkill.

ROTF Gold Prime
Click the link for a look at a gold painted version of Optimus Prime (Leader class but not sure). I guess part of a contest.

Bendy-Bus Prime, the 1st UK Transformer

As part of the promotion of the release of Transformers: Revenge of the Fallen in the United Kingdom, Paramount UK commissioned the creation of Bendy-Bus Prime. It is being called the "first British inspired" Transformer that is valued at 50,000 pounds. The robot is made of 100 bus parts, stands 13 feet high and took 650 man hours in 25 days to build. More interesting is The Sun is holding a contest for UK residents for a chance to win the robot.

Click here for a full gallery of pictures. Click here for a brief making of video and to enter the contest. (via TFormers)

Optimus Prime Sings Discovery Channel Commercial (Updated)

In a rather odd combination, Optimus Prime "sings" briefly (at :34 second point) of the commercial "The World Is Just Awesome" promoting the Discovery Channel while over a scene from the first movie. I try to never miss Mythbusters (which is shown just before Prime). (from TFFINO via TFormers)



Update: It turns out the reason Prime was probably part of the commercial is the recent business deal between Discovery Communications and Hasbro to launch a channel sometime next year. "The rebranded network is
scheduled to premiere in late 2010. The network will feature content from Hasbro’s rich portfolio of entertainment and educational properties, and content from Discovery’s extensive library of award-winning children’s educational programming, as well as programming from third-party producers." Thanks to Katie for the link.

Prime Wants You To Buy ROTF

For those that might have missed it, here is the most recent commercial for Transformers: Revenge of the Fallen on DVD and Blu-ray with Optimus Prime (Peter Cullen) offering an important message of buying "an object of tremendous value to all". Kind of hokey but I think it. For those still debating where to buy, click here for the price guide for the best deals for the first week of release. Thanks to NHLFan for the link.

Get A Call From a Transformer

The official website for the Transformers movies has added a new feature as part of the promotion for the upcoming release of Transformers: Revenge of the Fallen to home video.

The most recent update is the ability to send a (pre-recorded) call from Optimus Prime or Starscream to a friend. According to TFormers, the Optimus message is a warning about a Decepticon invasion and contact from Starscream. The image to the left shows what information you will be asked to provide.

ESPN's Transformers Contest

Paramount Home Video and ESPN have joined together for a promotion of the upcoming release of Transformers: Revenge of the Fallen on DVD and Blu-ray. From the contest website:
Watch on October 17 as Ryan Newman and Jeff Gordon take the battle of the Autobots and Decepticons to the racetrack in Charlotte live on ABC at 7:00pm ET!
With Newman in a specially designed Optimus Prime car and Gordon in his custom Megatron car, the Transformers adventure will be taken to a new level.

Choose your side and vote now on this site and during the race with your mobile phone! Plus, enter for a chance to win a VIP trip to THE Championship at Homestead-Miami Speedway to meet Ryan Newman and Jeff Gordon or a copy of the Transformers: Revenge of the Fallen Single Disc DVD signed by Megan Fox.
You do have to register with ESPN to sign up. Click here to learn more. Thanks to Scorpio for the link.

Official Site Update, Movie Rating

The official website for Transformers: Revenge of the Fallen has been updated. The site now sports a Bumblebee background, 100 hundreds of fan art and photos to vote on, and movie rating to PG-13. As a site reader pointed, that designation actually started appearing the TV spots a few weeks ago. Thanks to Florian for the heads-up.

Transformers Choose Your Side Launches

As part of the international marketing for Transformers: Revenge of the Fallen, a UK based website called Transformers Choose Your Side has launched. Interestingly enough the site is set up for five different countries which you can choose by clicking the flag above Bumblebee. The countries are USA, United Kingdom, Australia, France, and Germany. The content it self remains the same but interesting to see the same site in different languages or cultures (like the date order).
The fan site invites visitors to express their allegiance to either Autobots or Decepticons, through a variety of creative and compelling content including site skins for Twitter, Myspace and bebo, desktop downloads and a profile pic creator. The ‘transmitter’ and ‘banner builder’ are two personalised applications that you can embed on your social network, blog or site to deliver the latest news about the movie direct to you and your subscribers.
By default the website opens to the Autbot-centric content, but just click the link at the bottom to switch to the Decepticon stuff.

Burger King RoTF Toys Preview

dorfsquest over at TFW2005 has posted a sneak peak at the Burger King's plans for their promotion with Transforrmers: Revenge of the Fallen that starts June 22nd. The 8 Kids Meal toys oddly enough do not seem to actually transform. As for the "Stacticon", it turns out it is a double cheeseburger with BBQ Sauce and bacon. Seems like it will be pretty good.

NYC Transformers Billboard

It looks like the Transformers 2 marketing campaign that started at the Luxor, moved to an LA building and now in New York City with a billboard of Optimus Prime on Broadway and East Houston Street. Thanks to Josh for taking and providing the picture.

RoTF At LA Film Festival

Attendees to the LA Film Festival that runs from June 18th-28th will have a chance to see Transformers: Revenge of the Fallen a few days before anyone else, assuming you have enough money anyway. According the emailed flyer, tickets are exclusive to Fast Pass ($1000-$800), Industry Pass ($600-$500), and Discovery Pass ($300-$400) holders attending the festival. Exact date, time and location for the movie was not provided but festival tickets start going on sale May 29th at 10AM. For details hit LAFilmFest.com. Thanks to Sergio for the info.

M&M's Transformers Site Open

M&Ms has updated its website (a week late) for their tie-in promotion with Transformers: Revenge of the Fallen. The content is noted with colored circles near clickable objects. Currently the site has the first trailer, trucker "translations", and trucking "missions" to unlock Transformers content with codes. Below are the codes I am using, no guarantee will work for all.

The first mission involved finding five symbols on a Transformer breastplate. The code I got t was 7DDM7 which opened up a PDF of various Transformers CGI images (a few below). One of them included "Blackout" which is adds fuel to the argument that the gray Decepticon fighting Optimus is that character resurrected. Also note the red M&M in Barricade costume.

The second mission was finding three symbols in YouTube videos. The code after that mission was 5XYZ7. The code provided four wallpapers of various screen resolutions of Optimus Prime, Bumblebee, Starscream and Megatron along with their M&M counterpart.

The third mission is three trivia questions specific to the first movie. The code for that mission is 8TPM4. The last code provides T-Cube, a widget for the desktop that provides Transformers trivia.

The site also has a percentage that indicates the amount of "Strawberried Peanut Butter Candies" in a vault. I assume the higher the number, the more content that might become available.

LA Building Transformers 2 Advertisement (Update)

In an idea similar to the Luxor in Las Vegas, a building in Los Angeles has been plastered with the visage of Optimus Prime. Thanks to Darin and his friend for the picture.

Update: Darin provided the location and link to the site from his friend Jeremy. The building is in the Hollywood area around Wilshire and La Brea intersection. Click here for a street view link of the location (use your mouse to tilt up) to see the location pre-Prime poster.

UK, Japan Release Date Changes

Glancing at the official global release date site (also on top left column), good news for the United Kingdom and Japan as they are getting Transformers 2 earlier than the rest of us. Now the release date for the UK is June 19th and for Japan it is June 20th.

This may be a result of the planned premiere parties in each country. The world premiere of the movie is on June 8th in Tokyo, Japan and the UK's premiere party is for June 15th in London. The United States premiere has not yet been announced.

Luxor's Transformers Billboard Update

The huge billboard that was being placed on the Luxor in Las Vegas, Nevada is now nearing completion according to TFormers. Not really sure what they are putting on the other face though. It almost looks like Optimus is bursting from the building that is very cool looking. Below are two example photos but an additional 12 can be found here.

Meet Sideways, MTV Movie Awards and ... (Updated)

Feeling a touch lazy so just combining all these stories into once story since all of them are brief anyway.

First up, MichaelBay.com has posted a CGI image of Sideways. It’s cool looking but the detail makes me think it’s from the video games rather than the movie. Also, the site has three additional set photos that show Bay and Shia working/posing including a neat pic on an aircraft carrier deck. In addition, go to Megan-Fox.net for four more movie images.

by Jamie TruebloodNext, for the MTV Movie Awards airing live on May 31st at 9pm/8pm CST, it has been confirmed that the show an exclusive clip will be aired and introduced by Megan Fox and Michael Bay. Shia LaBeouf will also present an award. Hopefully that clip will pop up online shortly thereafter.

Last is a single image of the repaint of Deluxe Scorponok for the Transformers 2 toy line. It appears that all the gold of the original figure has been swapped out for black and gray.

Thanks to Moises, Phil, Darin, Mcat, and Dave for the links.

Update: The commecial mentioned above is now on YouTube for our embedding pleasures. Thanks to medabotsoundwave for the link. In addition, The Chief sent me the Sideways and Bumblebee renders the other day but I completely forgot to post them, so here they are now. Sorry about that.


Transformers 2 Viral Marketing Campaign Begins (Updated)

It appears that today is the day the Transformers: Revenge of the Fallen marketing campaign begins its kick off as the various viral campaign websites have updates to join the TV spots showing up on TV.

TheRealEffingDeal
First seen in the trailer on Sam's jacket as he talks to Simmons, the site run by "Leo Spitz" (Ramon Rodriguez) now has a home page and blog, complete with mission statement. The primary goal is to determine the "real" story behind the events in Mission City (from the first movie). There are a ton of posts already on the site, going back to June 10th of last year (about the time TF2 production started). Of note is Leo has a bit of a crush on the lovely Olivia Munn who is referred to as "Future Mrs. Spitz" in the tags. Other than a not so minor crush on her, the rest of the posts are filled with UFO sightings and aliens.

Update: A few links of note from Leo's site. One is an amusing "LeoPonceDeLeonSpitz Venture" of Real Effing Kitten Calendars from one of the advertisements (found by NHLfan). Another is "Mission City" updates of blurry images of Starscream and Optimus (found by Katie).

GiantEffingRobots
This site was discovered through the adult novelization of the movie and is in direct competition with the above. Run by "Robo-Warrior" aka Simmons (John Turturro), he frequently comments on his dislike of Spitz's site, shares his love of The Munn, and enjoys Star Trek. The posts in this case start on September 8th, 2008 and do not come with as much frequency. I am assuming that will change now that the viral campaign has kicked off.

Mendelson Robotics
Another site, not yet up and running. This is the company that plays a part in the cover story for the events of mission city and likely the company that would want to use Transformers tech to their advantage. What part they do or do not have in the current movie is unknown.

Thanks to Katie and p00p m0nsta for the links.

Win A Hasbro RoTF Press Kit

MichaelBay.com is running a contest offering an opportunity to win a Hasbro Revenge of the Fallen Press Kit. Basically it is a box of freebie toys given out to various websites (sadly not me) and publications that gives a preview of the upcoming line of toys. Based on the image it is about $150 or so of free stuff. Thanks to Austin for the link.

To enter, send an email with your name & your favorite obscure Transformer to webmaster@revengeiscoming.com. Contest is open to US residents only and ends on end of day May 25, 2009.

The press kit contains:
- BumbleBee Movie Voice Mixer Helmet
- Transformers Movie BumbleBee Plasma Canon
- Optmus Prime t-shirt (Medium)
- Optimus Prime (Mech Alive) [Leader class I believe]
- BumbleBee (Human Alliance w/ Sam Witwicky action figure)
- Sideswip (Gravity Bots - Automatically converts)
- Sideways (Mech Alive) [Deluxe class]
- Transformers ROTF Official Movie adaptation Comic (#1)
- CD with Hasbro Image art

RoTF UK Premiere Dated

The Revenge of the Fallen world premiere is scheduled for June 8th in Tokyo, Japan and now via purehmv we know the premiere date in the United Kingdom is on June 15, 2009 at Leicester Square, London. The information comes via opportunity to "buy" a pair of tickets to the premiere with 100000 points which are granted via the store's loyalty card program for purchases. If you’re in the UK I will let you decide how want to handle things, but here is the fine print about the UK premiere.
Transformers 2 - Pair of tickets to Premiere
We have a pair of tickets for this much anticipated Premiere. If you redeem this you will walk the red carpet amongst the stars!

Terms and conditions: The Transformers 2 premiere is on the evening of 15th June 2009 and the reward will be available to redeem until 1pm on 11th June 2009. There is one reward of 2 tickets (one pair) available and the purehmv member must be in attendance with a guest of their choice. Because of the nature of the film both attendees must be 18 or over. The premiere will take place in Leicester Square, London. The purehmv member will be responsible for all travel, accommodation and associated costs incurred. Tickets must be collected on the day of the premiere at the reception of hmv 's Head Office at 142 Wardour Street, London W1F 8LN, which is a short walk from Leicester Square. We regret that tickets cannot be sent in the post.
An interesting thing about Hollywood movies is they tend to have a lot of premiere parties. There is the world premiere and then additional premiere in critical markets such as US, Japan, UK and so forth. The point of the premiere party is simple - free press. When the studios throw these expensive events, the stars come out and with them the press, which talk about it for a day or so in magazines, newspapers, television and the internet in the respective countries. The net result is millions of dollars of free press getting the word out that the movie is coming to a theatre near you real soon. Why mention this? Just to clarify why you might be hearing news about TF2 premiere parties in various countries over the next month or so. And nope so no clue on the US date but a site reader has indicated that the Smithsonian is a rumored possibility. Thanks to Carnivac for the link.

Small update: I forgot to add that there is a difference between the premiere party for VIP people invited to go and the actually release date of the film in a particular country. Usually one occurs about a week to two weeks before the latter so be sure to check the "worldwide release dates" link on the top left of the blog.

Bumblebee Assembled (Update)

Transformers arrives at Cannes Festival this week with everyone's favorite movie prop - Bumblebee. Below is a video that shows his assembly outside the Carlton Hotel (i think). Thanks to Ronnie and Chris for the links.



Update: Ronnie sent along another link that has a few pictures of the assembled Bumblebee as he guards the hotels. Two pictures below, the other two here.

 
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